Dodge Direct Connection connects with Jay Leno for New Premium Car Care Line
While there is no shortage of wealthy car collectors, Jay Leno stands out as a collector extraordinaire who truly knows his cars inside and out. He’s worked on them, he collects a lot of them, and can tell you the stories behind both his own cars and others he appreciates. And with a famous garage full of classics that are regularly in front of a television camera, he knows a thing or two about keeping them looking great. That’s what makes it such news that he has teamed up with Dodge’s Direct Connection parts line to co-brand a new line of premium car care products.
Co-Branded Premium Car Care Products
Leno and Dodge Brand CEO Tim Kuniskis announced the new partnership at Vinsetta Garage in Berkley, Michigan, during the annual Woodward Dream Cruise event, which draws hundreds of thousands of enthusiasts each year to cruise along metro Detroit’s historic Woodward Avenue. The two then drove the Woodward Cruise in a 2023 Dodge Challenger SRT Demon 170 “Last Call” special-edition model to the official Dodge brand Woodward Cruise display, where they personally handed out free samples of the product line. Leno was present during the Las Vegas reveal of the Challenger SRT Demon 170 back in March and was surprised by Kuniskis by making Leno the first customer of the Challenger SRT Demon 170, which is nothing less than the fastest, quickest, most powerful factory muscle car in the world.
“When you think of legendary American automobiles, Dodge instantly comes to mind. And now, with a little help from Jay Leno’s Garage car care, we’re ensuring these beauties don’t just run great, they look great too,” said Jay Leno. “You know, in my years around cars, it’s all about authenticity and the passion behind it. Dodge’s new Direct Connection website is a game-changer! For every Dodge owner out there, it’s THE place to snag those OEM-certified parts and supplies to ramp up your ride with genuine performance upgrades. If you’re looking to give your Dodge the royal treatment it deserves, look no further. And hey, while you’re sprucing up the performance, don’t forget to make it shine with a little help from Jay Leno’s Garage car care!”
An Introductory Starter Kit to Familiarize Yourself with the Line
Among the products is a “starter kit” in a branded Direct Connection 5-gallon bucket that includes the following selection of Direct Connection/Jay Leno’s Garage products:
- Direct Connection Quick Detailer
- Direct Connection Ceramic Wash Shampoo
- Direct Connection High Gloss Tire Shine
- Direct Connection All-purpose Cleaner
- Direct Connection Color-changing Wheel Cleaner
- Direct Connection Interior Detailer
- Direct Connection Chenille Wash Mitt (pack)
- Direct Connection Twist Weave Drying Towel (pack)
- Microfiber Dressing Applicator Pad
We would love to say that these products will be available here at Rairdon’s Dodge, Chrysler, Jeep, Ram of Kirkland, but alas, they will be offered exclusively on the Mopar DCPerformance.com website. Ordering information about the full Direct Connection/Jay Leno’s Garage line will be available later this year at DCPerformance.com.
For your other Mopar needs, as well as a great selection of tires, Rairdon’s of Kirkland Parts Department has you covered. And while you are here, take a look at the latest Dodge, Chrysler, Jeep, and Ram have to offer.