Grand Wagoneer Partnership with Derek and Hannah Jeter Continues with “Drove All Night’ Spot

Derek Jeter Driving a Jeep Grand Wagoneer in Ad Titled "Drove All Night"

20-year New York Yankee shortstop, Baseball Hall of Famer, and five-time World Series champion Derek Jeter and his wife continue their relationship with the Jeep Grand Wagoneer L in a new television ad titled “Drove All Night”. The 30-second spot will appear across television, social media, and digital media channels. And it is memorable enough for Dodge Chrysler Jeep of Kirkland to tell you about it. 

Derek Jeter Walking from a Jeep Grand Wagoneer to a Private Jet in Ad Titled "Drove All Night"The spot has the Jeter’s thwarted from taking a private night flight home by stormy weather. Undaunted, Jeter drives Jeep’s flagship Grand Wagoneer L home instead through the storm. While the spot ironically shows the long-wheelbase 3-row SUV having a single occupant, it displays several of the Grand Wagoneer’s special luxury features. 

It starts with a nice angle of the automatically extending running boards as Jeter enters the vehicle. He adjusts the drive mode for the conditions best assisted by the Grand Wagoneer’s sophisticated 4WD system in the storm. Along the way, the vehicle’s extraordinary McIntosh audio system is displayed, as is the sunroof, sans sun. There is an excellent demonstration of the Night Vision Camera with Pedestrian and Animal Detection, as Jeter stops for a crossing wolf as detected by the system. After a few sunrise shots showcasing the Grand Wagoneer’s styling, Jeter arrives home, greeted by Hannah and their children just in time for Jeter to take them to school. There is no dialogue in the spot, but instead, a beautiful song created specifically for the spot.

Derek Jeter Driving a Jeep Grand Wagoneer in Ad Titled "Drove All Night"

“The story behind ‘Drove All Night’ was inspired by conversations with Derek and Hannah and their commitment to being present for their family in big and small ways,” said Marissa Hunter, Senior Vice President, Stellantis North America. “Both Derek and Hannah are incredibly authentic, successful across many dimensions, and they truly treasure the importance of family and family values. Grand Wagoneer is a perfect fit for their growing family, and we feel very fortunate to have them as part of our Jeep family.”

Derek Jeter Picking Up his Kids in a Jeep Grand Wagoneer in Ad Titled "Drove All Night"

The spot, created by Chicago-based Highdive agency, showcases the Grand Wagoneer’s features while solidifying its solid position as a luxury SUV with its association with Jeter, private jets, and a beautiful luxury home. The spot will run across broadcast and cable channels, including college and NFL football and Major League Baseball.

Jeep Grand Wagoneer Parked Front 3/4 View in a Mansion's Courtyard

You can experience the Grand Wagoneer for yourself here at Dodge Chrysler Jeep of Kirkland and then talk to our Finance Center about the best way to take this fantastic vehicle home whenever you need to drive all night.